Simworx is a designer and supplier of advanced media-based theme park attractions. Established by Terry Monkton and Andrew Roberts in 2005, Simworx created the Angry Birds 4D cinema at Thorpe Park for Merlin Entertainments and was again chosen by Merlin to develop and deliver one of the main attractions at Shrek’s Adventure theme park, which opened in London in July. The ride is based on Simworx’s proprietary Immersive Tunnel, where guests board a themed motion simulator and are surrounded by a 360 degree, 3D cinema screen and immersed in lighting, sound, smells and weather effects.
Simworx’ first Immersive Tunnel ride, The Lost Temple, was delivered to Movie Park Germany in May 2014. Since then the business has secured further Immersive Tunnel orders and has been in talks with theme parks in the UK, US, Asia and the Middle East, where there is a trend towards media-based attractions that are cost effective, flexible, and offer visitors an indoor option.
Simworx designs, assembles and delivers its turn-key solutions, with 75 percent of its suppliers for component parts located within 25 miles of their headquarters.
Simworx used part of BGF’s £4.5m investment to acquire RoboCoaster, the game-changing innovator behind some of the world’s most successful theme park rides. Warwickshire based RoboCoaster is led by Gino De-Gol, an internationally recognised developer of Intellectual Property for the use of passenger carrying robotic technology and trackless dark rides. The acquisition will combine RoboCoaster’s pioneering robotics capability with Simworx’s Motion Simulation and Audio Visual experience.
The funding is also being used to double the size of Simworx’s production plant in Kingswinford, increase its demonstration facilities and bring on more staff.
Mike Lloyd joined the business as non-executive chairman. Mike has more than forty years’ experience in engineering, manufacturing and supply chain roles in the electrical machinery and power sectors. His senior leadership roles have included group manufacturing director and President of Rolls Royce Gas Turbines Operations and technical director of GEC Large Machines.