Audrey Baxter

Non-Executive Director

Following a successful early career as a Merchant Banker in London, Audrey returned to the family business in 1988. She became Chairman and Chief Executive of the company in 2000. In 1868 company founder George Baxter borrowed £100 from relatives to open a small grocery shop in Fochabers. As well as selling groceries, George’s wife Margaret started making jams and jellies in the back of the shop. The quality of her products quickly led to increased demand.

Today, 130 years later, Baxters is a global company, with operations in Eastern Europe, Australia, South Africa, and North America. When Audrey joined the business in 1990 turnover was £17m. Since becoming CEO in 1999, she has grown the business by more than 50 per cent, with turnover currently at £147m. Audrey is the fourth generation of the Baxter family to run and expand the business into new markets. She is passionate about food and the quality of all products produced in Baxters’ growing number of factories. Audrey grew up in Scotland, going to school in St Andrews and then studying business at Heriot-Watt University in Edinburgh. She is also Non-Executive Director of transport operator First Group plc and a Member of the Court of Aberdeen University.

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